Hi, I’m Sam!
I’m passionate about supporting designers to grow their careers with purpose.
With a decade in UX, I’ve coached and mentored many high performers in UX, assisting them to take their careers to the next level. I find it incredibly rewarding to build strong people who build amazing products. My multicultural background and extensive industry experience allow me to bring together all the necessary knowledge and skills you need to excel in your career.
Why coaching
“All coaching is, is taking a player where he can’t take himself” (Bill McCartney, American Football). You may feel stuck in your career, or want to move beyond imposter syndrome to true confidence, or just started a new role and are looking for some extra support.
I’ve helped my clients achieve these results.
A UX research lead in the fintech sector was able to reconnect with her internal compass, quiet the self-judgment, open up to taking bold risks, and secure a desired promotion.
A product design leader looking to explore new opportunities worked with me to recalibrate what mattered to them, set firm boundaries, and sharpen their focus and communication skills. They landed a dream job in a large tech company.
A product design leader worked with me to address some performance feedback. Along the way, they levelled up on communication and stakeholder management, while honing self-confidence and decision-making. At the same time, they re-connected with their inner passion which sprung into a new professional opportunity.
